Our Story

We are a bunch of people from different areas of expertise, diverse professional experiences and have dissimilar taste and preferences. There is one virtue that binds us together. We wish to modernise how grocery is bought and sold. We build technology products for various parts of this value chain. Our products irreversibly alter how grocery stores buy their inventory, how they sell that to their shoppers and how these stores deploy their capital.

We are a Family Grocer First company. That is the entity we are obsessed about. We make a grocery store more profitable. We increase their sales. We help them acquire more shoppers. We help them deliver higher value to their active shoppers. We help them cut out unnecessary costs from their businesses. Fundamentally, we help our stores   “do more, each day”

Does that make us a technology company? Or a market research/measurement company? Or one that specialises in analytics? Or an inventory less cash & carry? We leave that to your judgement.

Our Team

Sachin Chhabra

Founder & CEO

Sachin is the Founder of peel-works. Prior to his entrepreneurial venture with peel-works, Sachin has had a corporate stint of 14 years with Hindustan Unilever Limited. He holds Bachelor’s degree in Economics from St. Stephen’s College, Delhi and a Post Graduate Diploma in PM &IR from XLRI Jamshedpur.

Nidhi Ramachandran

Co-Founder & Customer Lead

Nidhi has 12 years of diverse experience in human resources and consulting. Her career spans total rewards, organisation design & structuring, and competency assessment in organisations such as AonHewitt and Teach for India. Nidhi holds a Bachelor’s degree in Economics from SRCC, Delhi University and an MBA from ISB.

Rajneesh Shrimali

Chief of Technology

Rajneesh has 20 years of dynamic experience into software engineering, including strategic planning of product–portfolio, architecture and development of SaaS products on cloud. Rajneesh has worked in ZS Associates, Euronet, IMS Health. Rajneesh is an BITS Pilani alumnus with a MS in computer science.

Gaurav Thapar

Vice President, Stores98

Gaurav has 13 years of rich e commerce and modern trade experience with companies like Walmart, Big Basket & Spencer's. Gaurav has also experienced an entrepreneurial venture, by Founding a technology start up. Gaurav is an IIM Calcutta alumnus with a background in computer engineering.

Hazel Shirish

Vice President, Analytics

Hazel has 12 years of experience with Nielsen. Her experience with Nielsen spans across Advanced Analytics for CPGs and e-commerce players, Retail Data measurement, Data science. During her role as Analytics Consultant, she has worked with major key CPG players - global as well as local.

Ashu Goel

Vice President, Customer Acquisition

Ashu heads customer acquisition at peel-works. With over 15 years of experience across organisations like Bharti Airtel, Telenor and Xerox, he brings rich expertise in business development, account management and channel management. Ashu holds an MBA in Marketing from MDI Gurgaon and BTech from NIT Kurukshetra.

Rohit Sharma

Vice President, Network Monetization

Rohit comes with close to 12 years of experience in Sales and Marketing. Most recently Rohit has been associated with the e-commerce industry, managing and executing various services for new and established companies. Rohit has also managed his own company in the past and has gained considerable international exposure with west African Markets. Rohit has completed his MBA from Strathclyde Business School, Scotland."

Prakash Bharwani

Vice President, Customer Development

Prakash has 17+ years of experience in e-commerce, start-ups, and consulting in India and international markets - focused on managing Business Operations, large project management, business development and key account management. He has previously worked at CarTrade.com, Sula Vineyards, Deloitte Consulting and 1-800-FLOWERS.com. He has an MBA from George Washington University.

Nirav Vora

Finance Controller

Nirav is an experienced Chartered Accountant with over 11 years of consulting and auditing background in diverse sectors such as Information Technology, FMCG, BFSI etc. His stint includes working with Big4 accounting firms (PwC, E&Y and KPMG) in the field of statutory audit, transaction advisory and due diligence.

The Soul of peel-works

Soul of peel-works is its team of passionate leaders who tirelessly invest their creative energies. People who speak up, align, confront, solve, challenge and push the company forward each day. How can our story ever be complete without our soul?