Facebook Pixel Tracking

Category: Stories


#KiranasOfIndia: From Adversity to Victory

In a quiet corner store, we found a tale of a resilient spirit. Meet Sunita, a homemaker-turned-businesswoman who took bold risks and embraced the changes in her life gracefully.

Read on to learn more about her inspiring journey.

Sunita and her husband are an inseparable team, managing their Kirana store together. While her husband works diligently behind the scenes, Sunita stands as the welcoming face of their establishment. With a warm smile, she engages customers, inquires about their well-being, and creates an inviting ambiance at the store.

Originally from Belgaum, Sunita moved to Bangalore after getting married. Their journey began with a curveball. Sunita’s husband lost his managerial job due to Covid. In the face of adversity, Sunita, a former housewife, began churning innovative ideas with her business-oriented mind.

They tried running a beauty store, but it didn’t work out. Adaptable and unafraid to take risks, Sunita swiftly redirected her focus towards a Kirana store—a decision that became their success story.

The two gracefully balanced their business needs while nurturing their two children. People noticed Sunita’s business smarts and often asked her for advice about starting their own stores. 

Sunita’s journey shows profound wisdom living in these quiet corner stores. It is a reservoir of smart minds and unwavering spirits.


#Kiranasofindia: Grocery Hero

We often assume that the #KiranasOfIndia have always been in the same profession. But that is not always true. Just like any profession, Kirana owners also come from different backgrounds and experiences. Meet Santosh, his journey to this profession is quite interesting.

Santosh, a former pharmaceutical employee at Ranbaxy, was at a crossroad after 8 years of service. An unexpected spinal injury was the turning point in his career. It thwarted his ability to travel the roads all day, and yet, in that challenge there was an unforeseen opportunity. With a passion for sales deeply ingrained within him, Santosh pivoted to a more local and fulfilling role, becoming a Kirana store owner.

However, this transition wasn’t a smooth sail. As Covid struck the world, Santosh felt that the governmental policies had failed to protect grocery owners.

I felt like a neglected warrior. We were also constantly working amidst this deadly virus despite incurring losses, ” he shared.

Even so, Santosh’s unwavering spirit and dedication to his community held strong. He recalls a day when he managed to secure a few sacks of rice from a distant place, a scene straight out of a classic storybook – the entire street followed his car, aware that Santosh had scored some food.

Years of such moments fueled Santosh’s ambition – the desire to expand his Kirana business. When asked about his future aspirations, he spoke eagerly about the digital platforms, ready to adapt and embrace the opportunities that technology could offer, once his resources allowed.